Labmedia is an independent Media Consulting Firm focused on the Audiovisual industry.
Established in 2003, it offers tailor-made consulting services to Broadcasters and Audiovisual Producers, Film Commissions and Trade Associations, Training Institutions and Recruiting companies.
Owner of Labmedia is Alessandra Alessandri.
Bachelor’s degree in Mass Communications, Master’s degree in Marketing and Communications.
She worked from 1991 to 2002 in Mediaset and Fastweb, in Television Production and Digital Development, respectively.
In 2003 she founded the independent consulting firm Labmedia, dedicated to Research & Development and Human Resources for the audiovisual industry.
Labmedia develops Strategic Marketing research for Broadcasters, provides research on territories and Production Guides to Film Commissions, organizes matchmaking industry events, analyzes the intersections between advertising and editorial content, and trains Human Resources for Media.
After conceiving and directing the only Italian research on audiovisual work, “Tv job”, in 2007 she also undertook the activity of Head Hunter for Media, selecting professionals for Broadcasters, Audiovisual Producers and Distributors, Advertising, Communication and Media agencies.
Media training initiatives for universities, educational institutions and professional associations include the three-year activity of Designer and Scientific Curator of the Master in Series Development, organized by Civica Scuola di Milano Luchino Visconti in partnership with Netflix (2021-2024).
They participated in Labmedia projects, among others:
Labmedia is an independent Media Consulting Firm focused on the Audiovisual industry.
Established in 2003, it offers tailor-made consulting services to Broadcasters and Audiovisual Producers,
Film Commissions and Trade Associations, Training Institutions and Recruiting companies.
Owner of Labmedia is Alessandra Alessandri.
Bachelor’s degree in Mass Communications, Master’s degree in Marketing and Communications.
She worked from 1991 to 2002 in Mediaset and Fastweb, in Television Production and Digital Development, respectively.
In 2003 she founded the independent consulting firm Labmedia, dedicated to Research & Development and Human Resources for the audiovisual industry.
Labmedia develops Strategic Marketing research for Broadcasters, provides research on territories and Production Guides to Film Commissions, organizes matchmaking industry events, analyzes the intersections between advertising and editorial content, and trains Human Resources for Media.
After conceiving and directing the only Italian research on audiovisual work, “Tv job”, in 2007 she also undertook the activity of Head Hunter for Media, selecting professionals for Broadcasters, Audiovisual Producers and Distributors, Advertising, Communication and Media agencies.
Among the Media training initiatives for Universities, educational institutions and trade associations, the three-year activity as Designer and Scientific Curator of the “Master in Series Development,” organized by Scuole Civiche di Cinema di Milano in partnership with Netflix (2021-2024).
They participated in Labmedia projects, among others:
I believe Alessandra is one of the leading experts in Media-Telco profiles, ranging from the artistic-creative world to the commercial world of media and advertising agencies.
Her Talent acquisition approach is based on a solid methodology, the ability to understand and translate the client's needs into actions, and a careful reading of the market and its trends.
Over the years we have had the opportunity to collaborate on some particularly challenging recruitment projects and, even outside her area of specialisation, she has managed to propose innovative and successful solutions.
I have also greatly appreciated her involvement in the design and management of the Master in Series Development at the Scuola Civica di Milano, especially for her enthusiasm in supporting young talent in building 'future proof' profiles and for her ability to involve and engage key players in the sector
With years of valuable collaboration, I consider Alessandra's contribution decisive for the growth and development of the audiovisual sector in the Turin Piedmont region, thanks to her analysis, planning and networking skills, combined with unique personal and professional sensitivities
Alessandra has a deep and extensive knowledge of the Media market, both in terms of skills and the professional profiles offered by the Italian market. The hirings made with Alessandra have always been valuable and her knowledge has provided, even with simple advice, useful insights for the delicate work of identifying and retaining talent in the company
When looking for high-level professionals you must pay attention to the 'fit' with the environment where they will work. Alessandra managed to fully understand our company context, translate it into a set of concrete requirements and identify the best candidates available on the market
Alessandra is an experienced, competent and versatile professional. I have shared, and I share, with her training programs in which her contribution has always proved crucial, thanks to her ability to combine her great experience as a Head hunter in the Media sector and the knowledge needed to effectively deal with the world of training. She is precise, punctual and reliable and, no less a quality, she knows how to relate to others with sympathy, humour and self-irony. It is a pleasure to work with her
We needed to identify on the market a new and rare professional role for Titanus Production, the Group's subsidiary dealing with TV and Cinema Content Development and Production as its core business. Alessandra Alessandri, as Head Hunter of Arethusa, specializing in the Media industry, promptly responded to our need with speed and professionalism, immediately bringing to our attention some profiles highly in line with our expectations.
We’ve been very positively impressed by the competence and consulting attitude that we require in this kind of partner
Alessandra is reliable and accurate: she understands the company's needs and the market context and has great intuition on a human level too. For us, she has found 3 of the most essential figures, all of whom have fit perfectly into the role and are growing as we hoped
I have worked with Alessandra in Elan International and later. She builds her Recruiting activity on her organizational expertise in Media field, and on her knowledge of behavioural and psychological lines. I have rarely seen a colleague so dedicated and so attentive in her search and selection activities
Alessandra is a qualified, thoughtful and dynamic professional with a strong sense of initiative and bold organizational skills.
Thanks to Labmedia's support, we were able to create the event ‘Vis-à-Vis: matchmaking between producers and broadcasters,’ a unique opportunity of its kind in our area.
© 2024 - Labmedia di Alessandra Alessandri - P.IVA: 03773840966